So it happened again. Another client asks to have everything above the fold. Since the term “above the fold” has its roots in newspapers, I can’t help but draw the newspaper analogy.
If the goal was to have everything above the fold, then newspapers wouldn’t be folded. To ask to put everything above the fold on your website is like the newspapers switching to a half-height format.
The next thing I say is, “Yes, we can put everything above the fold, by cutting back on content.” Most clients get that I’m being sarcastic: what’s the point of having a website if you just remove all the content from it?
