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Ahhh, Twitter. For better or worse, the service has gained major exposure from Ellen, Oprah, P. Diddy, and its most popular user, Ashton Kutcher. Additionally, in a desperate attempt to appear young and relevant, news organizations such as Fox, CNN and MSNBC have jumped on the bandwagon as well, shoving their twitter names down our throats and creating a television format based entirely around reading tweets from their followers. Of course, with this increase in exposure, the marketing folks come pouring out the woodwork: from self-promoting freelancers to corporate twitter accounts, it seems I can’t send out a single tweet without some spambot kicking in and auto-friending me. But how effective is twitter as a marketing tool?
