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One of my clients is a copywriter, and has worked in the industry for a damn long time. Well, he runs a blog of his own, and has written up a very good guide on logo design.
From his blog:
Many of the most famous logos have no inherent meaning. Think of the Nike “swoosh.†The meaning is created by a consistent branding and marketing message tied to the abstract image. So don’t stress to much about the design – consider the long-term support for your brand and the logo itself as just one piece of the initiative.
You can check the whole thing out on his blog, or read the whole article here.
