Nov 27 2007
7 Steps to Designing a Logo
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One of my clients is a copywriter, and has worked in the industry for a damn long time. Well, he runs a blog of his own, and has written up a very good guide on logo design.
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From his blog:
Many of the most famous logos have no inherent meaning. Think of the Nike “swoosh.†The meaning is created by a consistent branding and marketing message tied to the abstract image. So don’t stress to much about the design - consider the long-term support for your brand and the logo itself as just one piece of the initiative.
You can check the whole thing out on his blog, or read the whole article here.
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Hal
November 28th, 2007 at 11:16 am ()
Yep, been in the business a damn long time. I’m freaking Methuselah here :/
No, seriously, thanks for the trackback George.
blog.georgegumpert.com » 9 More Rules to Designing a Logo
November 29th, 2007 at 7:52 am ()
[...] = ‘http://blog.georgegumpert.com/2007/11/29/9-more-rules-to-designing-a-logo/’;While my last article, which linked to Hal’s blog focused on logo design from a client’s standpoint (what to [...]
Lofton316
April 11th, 2008 at 1:15 am ()
Humph. Someone has to force me to read this post. It’s too big and boring. Brevity is the sister of talent, remember that.
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September 23rd, 2008 at 9:09 am ()
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